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>> October 05

visualante oversees launch of Discovery's new network Velocity

visualante lead the creative effort in the overall development of all on air marketing and new network graphics for Velocity, Discovery's newest network gear to the upscale male viewer.  visualante worked side by side with production and creative giants, Impossible, who were chosen to handle the execution of all production, editorial and graphics.  The end product was a cleverly designed set of spots including long lead teasers, a brand spot and network IDs, plus a complete on air network graphics package.  On launch day Velocity posted record ratings based on ratings from it's predecessor HD Theater.  

Now visulante is tasked with producing all the network on air marketing moving forward and into the upcoming 2012 upfront season.  More to come!

click to view spots

A sample of the work. visualante oversees launch of Discovery's new network Velocity visualante oversees launch of Discovery's new network Velocity visualante oversees launch of Discovery's new network Velocity

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